by We live in the age of social media, and that means that marketing has changed drastically from how it used to be. Nowadays, if you want to get your name out there and reach people with your business, you need to leverage social media channels like Facebook, Twitter, and Instagram to do so. These channels can allow you to better connect with your target market, which can ultimately help increase conversions on your website . . . when you use them correctly!
Use Hashtags The Right Way
Hashtags are a fun and useful tool for reaching out to new audiences on social media. From empowering your own brand to interacting with potential customers, hashtags can have a huge impact on how you build your brand’s presence on social media. While hashtags aren’t perfect, understanding what they do and using them correctly can help make them work for you. Here are some great tips for using hashtags effectively!
1) Don’t overuse them. If it feels like every other word is a hashtag, it probably is too many hashtags.
2) Be mindful of the tone of the message when using humorous or risque content- this will show up in search results as well as limit who sees the content if it does show up in searches.
3) Use trending topics to get more eyes on your post, but be careful not to hijack the conversation or be so specific that you alienate those who may not know about your niche topic.
Use User-Generated Content
It’s one thing to provide your own content, but it’s quite another to provide an opportunity for your customers and fans to contribute their own. User-generated content (UGC) is a powerful way to humanize your brand by tapping into an individual’s passion and voice. But with any UGC campaign, you want to be sure that you stay on top of your search ranking, as well as ensure that you are adhering to FTC disclosure laws. That said, here are some ideas for integrating UGC into a social media branding strategy.
1. If your product lends itself to people’s creativity, share the hashtag #MyProductName so users can tag pictures of their creative use or feature their creations on your site.
2. If you have services that allow customers or clients to customize projects, ask them to take photos and share them with the company for use in blog posts or on the company website
3. Assemble short video clips from user generated content from Instagram or Vine and add music from SoundCloud or YouTube
4. Give followers opportunities to create memes featuring your products
5. Encourage employees, family members, friends or anyone else close to the company who has strong opinions about the product/service offered by posting reviews under the review tab
Produce Infographics and Visual Content
Infographics are a great way to convey information in an easy-to-digest, visually appealing format. While it might seem intimidating to think about creating infographics or other visual content, there are several tools available that will take much of the heavy lifting off your hands. If you have your own designer or aren’t able to afford one, there are several online services available that will take your written content and turn it into a beautiful infographic, pie chart, or bar graph. We recommend using Visme (which is also what we use!) and Piktochart as great tools for producing awesome visual content without paying a fortune.
Increase Digital Footprint by Joining Online Communities
Before you start to build your digital footprint, it’s important to find out what is already out there. To accomplish that, research and connect with existing communities and groups on social media. There are thousands of online groups and community forums dedicated to various subjects and ideas, ranging from startups to marketing strategies to project management techniques. Joining these digital communities can help you learn more about your niche and develop a network of potential clients. It’s also an excellent opportunity for starting conversations with other members of your community who might turn into future customers or brand advocates; simply join these groups and engage as much as possible without spamming everyone else who’s part of them.
Cross Promote Other Platforms
Are you on Twitter? Facebook? LinkedIn? Pinterest? Depending on your industry, some of these may not apply. But cross-promoting your social media profiles is a valuable way to reach different audiences—and get them to follow you across multiple platforms. Typically, people will follow you if they like what they see on one profile (or because they’re already familiar with you) and then check out your other content when it’s shared elsewhere. While adding value to one platform should always be your first priority, cross-promotion isn’t a bad strategy for expanding that reach even further.
With these tips, you will definitely be set to crush your social media branding! Also, don’t forget that your website needs to be optimized as much as possible if you want to convert those leads from social media into actual customers. Optimizing a website is not easy, so getting some additional help from the best Los Angeles SEO companies is always a good choice.
Don’t wait any longer – do your research and start improving your social media presence!
