by 86% of marketers think video has a greater return on investment than static imagery. So even if you own an established business, ignoring video marketing means you’re missing out on thousands of potential customers.
Thankfully, you can start expanding your reach today by marketing on YouTube.
But with all the competition and confusing algorithms, you may be wondering how to even begin.
Don’t worry, because getting started is simple once you have a solid marketing plan. Keep reading for a quick beginner’s guide to help you create a channel that perfectly represents your brand!
Identify Your Target Audience
The most successful YouTube channels are the ones that know their target audience (more data here).
To identify your target audience, start by looking at your current customer base. Who are they? What do they like? What do they watch on YouTube?
One of the best marketing tips is to look at your competitors’ channels. Look at which videos are most popular and how people are engaging with the videos in the comments.
Determine the Purpose of Your Channel
Now that you know who you’re talking to, it’s time to figure out what you want to say.
Are you trying to sell a product or service? Are you trying to build brand awareness? Are you trying to generate leads?
Your answer to this question will determine the type of content you create.
If you’re trying to sell a product, your videos could showcase new products and how to use them. If you’re trying to build brand awareness, your videos can focus more on entertainment and education.
Optimize Your Channel
To make it easy for new viewers to find you, you’ll want to optimize your channel with keywords. You should include keywords in:
- Video titles
- Video files
- Your channel description
- Video descriptions
- Hashtags
Another important marketing strategy is to optimize your channel’s thumbnails.
Your video’s thumbnail is like its cover—it’s the first thing people see and it needs to be attention-grabbing.
Your video titles also need to be clear, catchy, and descriptive.
Create Consistent, Quality Content
The most important part of social media marketing is to be consistent. This doesn’t mean that you need to push yourself to the point of burnout, but you do need to stay top-of-mind so your subscribers don’t forget about you.
For most YouTubers, this means uploading new videos once or twice a week.
To create quality videos, you don’t need to break the bank. You can start with a simple DSLR camera and a lapel microphone.
As you produce more videos, you can reinvest your earnings into better equipment.
Start Marketing on YouTube Today
YouTube marketing is a great way to reach a wider audience and promote your brand or product. But before you start, it’s important to have a solid plan in place.
And remember—you don’t need to create perfect content to start marketing on YouTube. The key is to create content that resonates with your customers by targeting their pain points.
For more how-to articles like this one, be sure to check out our other guides and tips today!
